Claes Lindholtz

Director Business Development and Digital Transformation

Claes is responsible for the digital transformation of SJ AB, Sweden’s leading rail operator, with the goal to become Sweden’s most digital company. Taking a bottom up approach that involves all employees and by using design thinking, SJ has developed a new fresh approach to digital transformation.

Claes is also the creator of SJ Labs – SJs innovation center for rapid co-creation of new products and services together with customers. Claes passion for customer centricity, new technology and innovation has put SJ on the map as a digital leader. For example; chip implants for train tickets and using AR to guide customers at train stations.

Previous responsibilities at SJ includes Pricing, CRM, and Strategic Partnerships.

Claes Lindholtz holds a degree in Global Management from INSEAD and before joining SJ he worked as CEO of a management consultancy firm.